Latest Posts

Retail Sales Tip - Ask the Right Customer Needs Questions

September 1, 2014

Ask the RIGHT questions to find out your customers’ needs and you’ll get the answers you are really looking for.

In my last blog post we talked about 7 tips for sales success. Number 3 was Asking the Right Questions: Most salespeople do not ask the right types of questions, even when they prepare questions prior to the sales opportunity, ...

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Self Analysis: Should I do a POP UP store?

August 25, 2014

Self Analysis: Should I do a POP UP store?

What is a pop-up store, anyway?

A pop-up store is a temporary retail location, usually opened for a short period of time to support a specific promotion or niche. Retailers can use pop-up stores to create an new a different experience for their customers, and to raise awareness of their ...

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The Sales Success Formula

August 11, 2014

7 tips to help you increase your performance in each of the sales success factors.

While the formula is the simple part - Opportunities x Closing Ratio x Average Sale = SALES - you should also take note of the following tips for success:

  1. Building the “Buyer-Seller” Relationship: You need to develop a better understanding of the buying process ...

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Customer Acquisition: How Much Are You Paying For New Customers?

July 14, 2014

If you have ever watched Dragons Den, you are aware the consequences if you don’t know your numbers. If Kevin O’Leary catches you ill-prepared you are going to make some very entertaining television to watch.

One of the questions he asks pitchers is their customer-acquisition cost. This is the average cost to gain a new customer. Typically, this is something ...

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Three Ways to Save Money and Help Save the Season

July 7, 2014

So you’ve hit the mid-point of your year, you’ve just come through what was supposed to be one of your busiest times… a time when you should be “bringing home the bacon”. You can usually take some comfort in that. But, for some retail businesses it isn’t so comfortable this year. The months that were supposed to help you “catch ...

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Should you be Using a Retail POS Software System? - CRS

June 24, 2014

What is the Point of Point of Sale?

A truly good retail POS system can not only measure and drive sales, but can also work in tandem with sales forecasting and planning to drive long term profitability in your retail business. Measuring data from your point of sale system is the secret sauce in a long-term sustainable retail business ...

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Retail Analytics: Know Your Walk-in Customers with Swarm Mobile

June 19, 2014

If you haven’t had a chance to look into Swarm as a traffic counting solution, we think that you should. We believe that this is the most groundbreaking data solution available to retailers today.

Through the ability to track the mobile devices of your customer and the use of it’s easy-to-navigate online dashboard, Swarm offers retailers like you the ability ...

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How to Get the Most out of Your POS Reports

June 16, 2014

Understanding your Point of Sale System Reports

How do you, as a retailer, take the information from your POS reports about where you are and use it to chart a path to where you want to go?

Imagine that you’re walking through a mall, and you need to find a particular store. You wander over to a large mall directory ...

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What is your Inventory Valuation

June 9, 2014

What is your inventory really worth?

How much you paid for it? How you priced it? Understanding the true value of your inventory is critical to your success. Retailers continue to make the age-old mistake of valuing their inventory based on what they paid for it rather than what they can sell it for. Understanding that your inventory is a ...

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Avoid Common Retail Traps With Retail Math

June 2, 2014

Many retailers hire an accountant to take care of their income statements (among other things). A common trap is that, on paper your retail store may appear profitable – but in reality this “paper profit” may not equal the reality that you are finding it difficult to cover expenses each month. A well-integrated POS System and an understanding of Retail ...

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