Pay Per Click (PPC) Advertising
It is estimated by ClickZ.com that in 2010 $26.1 billion will be spent in online advertising, and if this forecast is reached it will represent a 2.7 percent growth in the industry over 2009. More and more companies are beginning to understand the value of pay per click advertising and why not? It is customizable, effective and (best of all) measurable. You don’t have to wonder what percentage of your sales came from your pay per click marketing efforts, because it’s all in your Web Analytics reporting.
So, how can you capitalize on this powerful marketing medium? Read more about the pay per click services we offer and Contact CRS if you would like to learn more about employing a pay per click advertising strategy.
Pay Per Click Marketing Services
Campaign Setup – We begin by researching and selecting the most relevant and targeted keywords related to your business and then organize these phrases into Pay Per Click campaigns that will be advertised on search engines such as Google, Yahoo and MSN. After the Pay Per Click campaign is set up, we proceed with the following account management activities.
Ad Creative Copy-writing – Creative ad copy is essential to a successful ad campaign, because great ads get more clicks. We write the ads for you to follow PPC best practices to be relevant and get results.
Landing Page Consultation – When people are searching for a particular product or service online, they usually expect the ad they click on to take them to a web page that very closely matches what they are searching for. If they do not find a page that closely matches their search they will hit ‘back’ and you will have paid for that click without receiving any return. To improve pay per click conversion rates (and your ROI) we will work with you to create relevant entry pages which closely match visitor expectations.
Campaign Optimization – We closely monitor each campaign on an ongoing basis and remove weak performing PPC ads while optimizing top performers to generate greater ROI. Our objective is always to continually maximize the return you see within your budget.
PPC Reporting & Analysis – On a regular basis, we receive statistical data on your online campaigns and prepare reports for you, so you can clearly see how your online marketing efforts are impacting your business.
Contact CRS to get a Pay Per Click advertising campaign started for your store today!
Did you know?
In a 2010 Forrester Research study they found over 46% of Retail Sales were influenced by Online Research.
Contact to discuss your Multi-Channel Marketing needs today.
