Traffic Counting & Analysis

Every retailer needs traffic and conversion insights to grow their business. Getting traffic in the door is certainly important, but converting these visitors into buyers gives improved results. As the leading authority on retail traffic and customer conversion analysis, HeadCount helps retailers measure traffic and conversion rates in their stores and identify where opportunities are being missed; and then coaches store managers on how to convert more of the shoppers into buyers.


Whether you run a single store or multiple stores, traffic and conversion insights will help you deliver better sales results, see where opportunities are being missed, better schedule and measure staff performance, and answer the million-dollar question “Did it work?” of the myriad of initiatives you launch in an attempt to drive better store results.

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Get started today. Learn more about how HeadCount turns Traffic Analysis into Profit.

Why HeadCount?
We’ve been analyzing traffic and conversion data since 1994. We pioneered the science of retail traffic and conversion analytics, and we continue to discover new insights and uses for this rich data.

We literally wrote the book on it – two books, actually.
In 2005 we published When Retail Customers Count the first book ever written dedicated to retail traffic and conversion analysis and we followed it up with the definitive book on the subject entitled, Conversion: The Last Great Retail Metric. These books have defined and documented traffic and conversion analytics for the industry and established HeadCount as the undisputed leader in the domain. We’ll use our expertise to give you an edge.

Start Counting

Fill out the form below and we'll reach out to talk about HeadCount.