Have you ever run into an instance where a customer purchases an item online, but you already sold out of it in the store, and hadn’t had the chance to update your online store inventory yet? Have you had to experience the dreaded awkward phone call or email that you have to then make, explaining to the customer that you accidently oversold your product, and offer an exchange or a refund?
An integration link between your online store and your brick-and-mortar locations eliminates the risk of overselling product, with the ability to keep inventory levels up-to-date in real time across both platforms based on the selling activity of the day. So when you sell out of that product in store, you can be sure that your online store has updated the product as well to show as “Out of Stock”.