C R S   M o n t h l y  H e a d l i n e s

November 2024

Black Friday Cyber Monday

Proven Promotions that WORK

As retailers, we understand more than anyone just how significant Black Friday and Cyber Monday are in shaping the shopping landscape. These two days have evolved into some of the most critical and highly anticipated shopping holidays of the year, not only for retail owners but also for consumers who are eagerly searching for the best deals. It’s a time when businesses pull out all the stops to attract customers, and with so many retailers offering similar discounts and promotions, it can be all too easy to get overshadowed or lost in the sea of competitors.

To stand out during this competitive period, it’s essential to implement the right strategies that will not only capture attention but also drive meaningful sales. That’s why we’ve put together this comprehensive guide, offering TWELVE carefully selected promotion strategies that have been PROVEN to deliver results and help you gain significant traction during Black Friday/Cyber Monday. Whether you’re a small boutique or a large retail chain, these strategies are designed to give you a competitive edge and make the most of one of the busiest shopping events of the year. Get ready to maximize your opportunities and ensure your business stands out!

1. SITEWIDE DISCOUNTS

Flat Percentage Discounts: Offering a sitewide discount of 20-50% is one of the most effective ways to drive sales. It’s simple, attractive, and applies to all customers.

Tiered Discounts: Increasing the discount as the cart value increases (e.g., 10% off $50, 20% off $100, 30% off $200) encourages higher spending.

2. FLASH SALES

Limited-Time Offers: Flash sales that last for a few hours or specific time blocks create urgency and can significantly boost conversions.

Hourly Deals: Releasing different deals every hour on Black Friday/Cyber Monday keeps customers engaged and coming back to check for new offers.

3. BUNDLE DEALS

Buy One, Get One (BOGO): Offering BOGO deals (e.g., buy one, get one 50% off) is particularly appealing and can help clear out inventory.

Product Bundles: Bundling related products together at a discounted price is a great way to increase average order value.

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New Product Announcement

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Industry Leader in Retail Education for Independent Retailers Across North America

Whizbang! Retail Training is led by industry experts and retail coaches Bob and Susan Negan – two people who have dedicated the last xx years to empowering independent retail owners and giving them the tools they need to obtain and maintain their business growth and sales targets! With the different course options available, the annual Retail Success Summit held in Michigan every summer, and the amazing community of retailers that has developed around Whizbang!, Bob and Susan have created an entire educational hub that is guaranteed to offer retailers just like you actionable knowledge that you can confidently implement into your own business practice and get results!

Inc. Magazine has recently chosen Whizbang! Retail Training as a 2024 Power Partner in the Small & Mighty category! The “Small & Mighty” category is defined as:

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As you head into the new year, prioritizing retail education may be something you want to consider! Our industry is ALWAYS evolving, and getting the latest tools to combat modern obstacles will always be a benefit to your retail business!

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