The Ultimate Guide to a Successful Small Business Saturday
Article Curated from Heartland, Oct 24, 2024
The holiday shopping season incites a lot of emotions for small business owners. Excitement, for sure, for festive crowds and high sales plans. But also stress and anxiety — how will I get it all done? Will I have enough staff? And even self-doubt: How will I compete with the mega retailers and chain establishments?
The good news is, consumers have shown increasing support for small businesses in recent years, particularly during the holiday season. Over 70% of consumers say they intentionally go out of their way to support a local small business, and will even spend more money in doing so.
It’s clear why the Shop Small® Movement is something revered by both small business owners and consumers — and why tens of millions of shoppers plan to support Small Business Saturday® this year.
Should you participate? How can you make the most of the day? Read on to learn why Small Business Saturday is an excellent, worthwhile opportunity for small businesses of all industries to celebrate and take part in.