© 2012 Canadian Retail Solutions Inc. | site by Urban Jungle
Changing technology and evolving consumer and merchant roles are driving the multi-channel marketing revolution taking place in the retail industry today. Today’s consumer expects more than just the traditional “Brick-and-Mortar” store. Multi-Channel Marketing refers to the practice of using multiple channels to reach consumers with a single and consistent brand voice; it embodies the shift to focus on customer relationships and insists on the personalized experience that today’s customers crave.
With so many channels to choose from the most important thing for retailers today to determine is who their customer’s are and what channels they are participating in. Those questions are key to determining where to invest your time, energy and dollars.
Canadian Retail Solutions is proud to offer Multi-Channel supporting technologies and is committed to continuing to meet this demand in the Canadian market. There are powerful and unique overlaps between a Multi-Channel strategy and the analytics available through the use of robust Point of Sale Software. One opportunity this overlap provides is the ability to capitalize on the sales, customer, and vendor information captured through Point of Sale Software to use as a powerful driving force in getting to know who your customers are, what they are buying and when and ultimately aiding in establishing a successful Multi-Channel Marketing strategy.
Here are some highlights of today’s new Multi-Channel Marketing strategy.
Social Media platforms, such as Twitter and Facebook, provide the flexible channels that allow you to engage directly with your customers, paving the way for the personalized experiences that today’s consumers crave and allowing for the building of unique customer relationships.
» Learn about our Social Media Marketing Services
Getting found on search engines, such as Google and Bing, is essential for a retailer to have success online. Search engines are constantly changing their algorithms to provide users the best results so it is essential to have professional SEO assistance to keep pace.
» Learn about our Search Engine Optimization Services
Search Engine Optimization is effective but takes time and many retailers want to generate traffic to their stores and website immediately. Pay-Per-Click advertising allows a retailer to quickly launch advertising online with complete control of targeting and budget.
» Learn about our Pay-Per-Click Services
The wonderful benefit of digital marketing is that there is an endless amount of data that can be analyzed and reported. This modern era of marketing allows retailers to quickly measure the success of any initiative and decide whether further investment is warranted.
» Learn about our Website Analysis & Reporting
It is now common knowledge that research starts online and offline business/phone directories have been replaced by search engines. In Canada, Google is ‘the’ search engine of choice and if a local retailer wants the phone to keep ringing and people walking in the door, they must invest in their Google Place Page.
» Learn about our Google Place Page Services
Having a website store is the corner stone to implementing an online marketing strategy. At the rate that online shopping is growing the future success of many retail operations will be heavily influenced by their online presence and e-commerce offering.
» Learn about our E-commerce Solutions
Customer Loyalty has become a mainstay in the retail industry, and the benefits and opportunities for today’s retailers are immense. Using POS Software in conjunction with a Customer Loyalty program allows you to maximize your customer retention and repeat sales efforts.
» Learn about our Customer Loyalty Programs
M-Commerce refers to the ability to make purchases from anywhere, at any time, and by anyone using a mobile phone or device. Mobile Marketing provides retailers an avenue for their brand to engage with their customers in an extraordinary way that can truly enhance the shopping experience while consistently distinguishing your brand in the market; creating unparalleled customer loyalty.
» Follow Canadian Retail Solutions on Facebook and Twitter to track this new and growing innovation.
Did you know?
In a 2010 Forrester Research study they found over 46% of Retail Sales were influenced by Online Research.
Contact to discuss your Multi-Channel Marketing needs today.
© 2012 Canadian Retail Solutions Inc. | site by Urban Jungle
