Do You Know How Much You Are Paying For New Customers?

Editor’s Note: This article was originally published on July 4, 2014 and was updated on January 20, 2016. The cost of new customer acquisition If you have ever watched Dragon’s Den, you are familiar with what happens when an entrepreneur doesn’t know his numbers. If Kevin O’Leary catches someone ill-prepared, you know you’re about to…

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Avoid Common Retail Traps With Retail Math

Many retailers hire an accountant to take care of their income statements (among other things). A common trap is that, on paper your retail store may appear profitable – but in reality this “paper profit” may not equal the reality that you are finding it difficult to cover expenses each month. A well-integrated POS System…

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Independent Retailers Are Building Trust with Customers

Anti Social Media – Our time to Shine by Scott Smith I had the distinct privilege of working with 50 of the most amazing minds in independent retail recently at an annual Management One® event in Arizona. The group was surveyed and asked what the most significant change and/or opportunity would be in retail 2020.…

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