Over the last few weeks, I’ve had many conversations with retailers about the need to elevate customer experience in their stores’ (both physical and digital). As I look at my own business and measure CX, I use this podcast guest as my benchmark. Step 5 in our 12 for 22 whitepaper is Customer Experience is Everything and no one exemplifies that statement better than Lexus of Edmonton’s President, Bruce Kirkland. Listen to this rewind and ask yourself, is her experience in my stores’ everything I want it to be. Remember, her experience outweighs expense…
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