How do people find your store today? Customers may use their iPhone, Android, iPad, tablet, laptop or car but they ultimately will use a search engine to find you. Google is the GIANT. Estimates range between 65 and 70% of all searches are made with Google. There is a reason that the company name is also a verb. When customers ask: Where is this store? What are their hours? What do they sell? What does it look like inside? What are your customers seeing when they search? How do you make sure your customers find correct information about your store? What does Google Your Store actually mean?
Google your store
Better information for my customers sounds like a great idea but how can I improve my Google listing? Google makes it simple and straightforward with tutorials and videos. Follow this guide to improve your store Google-y-ness. (Google calls it Claim and Verify your store).
How much is this going to cost me?
5 or 10 minutes of your time. Maybe 20 minutes if you are a hunt and peck typer.
Do you need your own website?
What do I need?
You need basic business information like phone number and store hours. If you have a logo file or some images inside your store even better!
What does it mean to verify my business?
Google wants to make sure you are who you say you are…the store owner. The easiest way to verify your store is to be at your store and near the phone. Google will call you by phone and give you the verification code that you can enter to complete the verification process. This is included in this Google link.
The process is meant to be easy because…they’re Google and making life easier is what they try to do.