Are you over invested? I was recently reminded of the concept of “Sunk Cost Bias” and how this state of mind is so relevant to how we sometimes function as retailers. Sunk Cost Bias is when our decisions are tainted by the emotional time, effort and in many cases money we have put into a […]
Tag Archives: Retail Self Help
DON’T MAKE ME CHOOSE! Barry Schwartz has a wonderful TED talk titled “The paradox of choice”. One of the significant takeaways from this concept is that too much choice is not always a good thing! Have you heard any of these phrases before: “ I need to properly represent the line” “ Having these items […]