Bob Negen – Whizbang! Retail Training

Bob Negen founded the Mackinaw Kite Co., a small chain of specialty toy and kite stores, in 1981 when he was only 23 years old. He had just graduated from college, didn’t want to get a “real job” and loved flying kites.

It didn’t take long for him to realize that his passion for his product was not enough to make him profitable, and he then spent the next twenty years learning how to be a successful merchant. He made more mistakes than you can shake a stick at but managed to survive and earn the status of “battle tested retail veteran.”

In 1999 he and his wife Susan founded WhizBang! Training, and they continue to help independent retailers thrive in today’s super-competitive market.

“No matter what you sell the secret to success is to give your customers the kind of experience that makes your business memorable and parlaying that first experience into a highly profitable long-term relationship.”  – Bob Negen

Bob and his wife Susan are recognized as leading retail experts, and are also the creators of the acclaimed Retail Mastery System, The Retail Sales Academy, and the Retail Success Summit. Bob is a well know retail keynote speaker and trainer, and has given over 1000 speeches in 50 different retail industries, including sewing and quilting.

To learn more about Whizbang! Visit:

To register for the Whizbang! Retail Summit June 13th & 14th please call:       
1-800-842-1660 and tell them you heard it from The Wealthy Retailer® podcast for your discounted rate of $497.00!!

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