Keep Calm and Buy With Confidence It is a new year and I hope one of your resolutions is to get on a PLAN that will grow your business to new levels of success in 2015. There are no guarantees in retail; we live in an industry riddled with risk, immense fear and an underlying […]
Category Archives: Retail Coaching
We all have to look up and honestly assess where we are in our retail businesses every so often. Sometimes a careful, honest look at what we’re doing and how it’s being done (or isn’t being done) can be the catalyst for big changes. The Wealthy Retailer Program is designed give independent retailers the tools […]
As we plan and work with more retailers across Canada, a topic that continues to come up is the hotly debated Black Friday. Is this a sign of American big box stores dominating the retail landscape in Canada to meet their aggressive targets or is it in fact a viable marketing tool for the average […]
Do you want to CLOSE more sales? For our WEALTHY RETAILERS, closing a sale will always begin with a great opening – the greeting!! GREETING and ENGAGING customers effectively and appropriately is often our biggest challenge on the sales floor. For some reason we get lost in our own world and forget just how important […]
Are you a WEALTHY Retailer? Yes, then you believe systems define outcomes and the need for a selling system strategy on your sales floor is paramount. So what is a selling system? It is a consequential set of actions and reactions that ensure EVERY customer who enters your store gets the highest level of care […]
Pop-up Store Part 2: The Check List So you have decided a pop-up store is right for your business, now it is time to consider the key requirements. Lets look at the 5 things to remember when planning and preparing a pop-up store, in no particular order: SMILE No matter how tough the event is […]
Ask the RIGHT questions to find out your customers’ needs and you’ll get the answers you are really looking for. In my last blog post we talked about 7 tips for sales success. Number 3 was Asking the Right Questions: Most salespeople do not ask the right types of questions, even when they prepare questions […]
What is a pop-up store, anyway? A pop-up store is a temporary retail location, usually opened for a short period of time to support a specific promotion or niche. Retailers can use pop-up stores to create an new a different experience for their customers, and to raise awareness of their brand. Is a pop-up right […]
7 tips to help you increase your performance in each of the sales success factors. While the formula is the simple part – Opportunities x Closing Ratio x Average Sale = SALES – you should also take note of the following tips for success: Building the “Buyer-Seller” Relationship: You need to develop a better understanding […]
So you’ve hit the mid-point of your year, you’ve just come through what was supposed to be one of your busiest times… a time when you should be “bringing home the bacon”. You can usually take some comfort in that. But, for some retail businesses it isn’t so comfortable this year. The months that were […]