A conversation from the retail front lines. Dan chatted one on one with Tammy Beideman of Sweet Elizabeth Jane. They’re a vintage-inspired lifestyle store where you can shop for clothing, accessories, home goods and fun gifts.
They were founded in 2011, in Ellicott City, Maryland. Sweet Elizabeth Jane is named after Tammy’s two grandmothers, Elizabeth and Jane. Their mission has always been to create an experience on Main Street for the community and to be a welcoming place where people gather making friends with us and each other. Shopping there is just a part of the experience!
SEJ was originally located in the amazing Caplan Department Store Building. Caplan’s had huge store windows and they used them to light up the town. Their location, in the middle of Main Street, over the Tiber, was perfect for hosting events and bringing lots of people into the heart of the town. It was a wonderful experience and they’ve made lots of unforgettable memories there.
Following a catastrophic flood that destroyed the town in 2016, SEJ relocated to the top of Main Street. Their new home is also a historic building-the former Ellicott City Motor Company. It was quickly restored and remodelled so that SEJ could have a new home in time for the 2016 holiday season, making it possible for them to stay on Main Street.
They’re inspired by their customers to keep doing what they love- creating experiences that keep Main Street thriving and open for Business! They are passionate about telling great merchandise stories that shining a light into your everyday. So go visit Tammy and the Apronologists!
Learn more about them www.sweetelizabethjane.com
The Wealthy Retailer is hosted by Dan Holman. Join him as they discuss all important topics in the retail industry. He chats with retail experts, retail owners and more.
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