Learning more with Tammy and the Apronologists of Sweet Elizabeth Jane

A conversation from the retail front lines. Dan chatted one on one with Tammy Beideman of Sweet Elizabeth Jane. They’re a vintage-inspired lifestyle store where you can shop for clothing, accessories, home goods and fun gifts. 

They were founded in 2011, in Ellicott City, Maryland. Sweet Elizabeth Jane is named after Tammy’s two grandmothers, Elizabeth and Jane. Their mission has always been to create an experience on Main Street for the community and to be a welcoming place where people gather making friends with us and each other. Shopping there is just a part of the experience! 

SEJ was originally located in the amazing Caplan Department Store Building. Caplan’s had huge store windows and they used them to light up the town. Their location, in the middle of Main Street, over the Tiber, was perfect for hosting events and bringing lots of people into the heart of the town. It was a wonderful experience and they’ve made lots of unforgettable memories there.

Following a catastrophic flood that destroyed the town in 2016, SEJ relocated to the top of Main Street. Their new home is also a historic building-the former Ellicott City Motor Company. It was quickly restored and remodelled so that SEJ could have a new home in time for the 2016 holiday season, making it possible for them to stay on Main Street.

They’re inspired by their customers to keep doing what they love- creating experiences that keep Main Street thriving and open for Business! They are passionate about telling great merchandise stories that shining a light into your everyday. So go visit Tammy and the Apronologists! 

Learn more about them www.sweetelizabethjane.com

The Wealthy Retailer is hosted by Dan Holman. Join him as they discuss all important topics in the retail industry. He chats with retail experts, retail owners and more.

Sign up for the weekly newsletter! Every week we curate the Independent Retail news of the day to keep you better informed. You’ll also be able to stay up to date on current retail trends, technology and more. https://retailbycrs.com/newsletter/ 

All topics that will help make you, the Wealthy Retailer! To learn more about Dan and the Wealthy Retailer, please visit:

WEB : https://thewealthyretailer.com

FACEBOOK : https://www.facebook.com/thewealthyretailer/

INSTAGRAM : https://www.instagram.com/the_wealthy_retailer/

This podcast is brought to you by Canadian Retail Solutions. Since 1991 they have provided comprehensive Point of Sale retail software support and training along with inventory management solutions to empower retailers in Canada and throughout North America. If you are looking for new solutions in your retail environment or are getting ready to launch your new operation, be sure to check out www.retailbycrs.com for more information. 


Canadian Retail Solutions exist to make Retailers BETTER!