As a specialty retailer it’s so easy to feel betrayed by your customers. Even your most loyal customers can burn you. After all, how many times have you gone the extra mile for a customer only to have them show up at your store to return that specialty wetsuit that you bent over backwards to […]
Category Archives: Retail Coaching
Navigating the seasonal transition is a tricky situation. As independent retailers, we are wrapping up the old season and planning for the new season–there are a lot of things to consider! These 5 things are our MUST-DOs for a seamless transition. Evaluate Existing Merchandise In the excitement of the new season, It’s easy to sweep […]
A good friend of mine once said to me “Scott, I admire how you are not afraid to fall!” The backstory to this compliment was more are response to how bad at Snowboarding I was at the time, but the quote resonated with me and I have carried this challenge of not being afraid to […]
The 2018 Retail Showdown: Black Friday vs Boxing Day Which of the two biggest days for sales will reign supreme? By Chelsea Rho, Account Lead, FKA Lest you’ve been living an idyllic hunter-gatherer lifestyle in the northern reaches of this country, you’ve likely noticed the ascent of Canadian Black Friday and Cyber Monday promotions from […]
I had a really interesting thing happen to me when I was working the sales floor with one of my retailers. We had this woman and she came in and she was on a mission, she was looking for a very specific product that we had in stock. She came in and she knew more […]
Look at Instagram, email marketing, videos, Facebook, and new and emerging social media. All have given new startups and incumbent retailers a phenomenal new path to be a part of their customers lives, every day. There are thousands of what we call “garage front” retailers. Fast Fashion and the Internet have created an easy access […]
Today’s post is a summary of our latest Canadian Retail Solutions white paper “Why Retail Businesses Fail”. Download the full report. Over our 25 years of experience in retail we’ve seen the same common mistakes derail countless businesses. As consultants, we want to give you the tools you need to make sure the amazing potential […]
There has never been a more vital time in retail to engage and create a novel shopping experience for a customer than now. Our retailers today have plenty to overcome with fierce competition, market saturation, and the growth of online shopping. We need to turn our focus from constantly looking outwardly at those things you […]
How do people find your store today? Customers may use their iPhone, Android, iPad, tablet, laptop or car but they ultimately will use a search engine to find you. Google is the GIANT. Estimates range between 65 and 70% of all searches are made with Google. There is a reason that the company name is also […]
We know how many hats you wear as a Retail decision maker. What Retail events are unique and engage our customer base? Monthly we will throw together some creative minds and post a monthly event ideas. Here are some June event ideas we hope will excite your customers so they visit your store. In June the focus is […]