This week on The Wealthy Retailer®, Dan does a deep dive on Clienteling – a technique used by retail stores to establish long-term relationships with customers based on data about their preferences, behaviors, and purchases.
Marco is the Founder of MarketingBoost.com, and has helped thousands of business owners world-wide boost sales and scale their businesses by as much as 5-fold using Incentive Marketing.
Whether you’re a brand new retail business just starting off, or an established business looking to upgrade their current point of sale (POS) system, the first thing you need to know is that your retail POS is SO much more than just a platform to complete sales transactions.
When you consider retail technology, the first thing that comes to mind for most people is the surface level hardware – like the screen at the counter at the back of the store that rings up sales. Or maybe some people will go beyond the surface level hardware and the first thing that comes to mind is actually the point of sale (POS) software within that screen that processes the sales and leaves a record of the transaction behind.