This week on the Wealthy Retailer® podcast Dan chats with Ilze Folkmane, Communications Director with Printful. Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products.
Tag Archives: retail help
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Customer Loyalty should be earned not BOUGHT!! When you “Google” the word loyal, the definition is:‘Giving or showing firm and constant support or allegiance to a person, institution or brand’. Loyalty is genuinely having their best interests at heart and ensuring that relationship is reciprocal. So, before we add expense to our business building […]
Are you over invested? I was recently reminded of the concept of “Sunk Cost Bias” and how this state of mind is so relevant to how we sometimes function as retailers. Sunk Cost Bias is when our decisions are tainted by the emotional time, effort and in many cases money we have put into a […]
DON’T MAKE ME CHOOSE! Barry Schwartz has a wonderful TED talk titled “The paradox of choice”. One of the significant takeaways from this concept is that too much choice is not always a good thing! Have you heard any of these phrases before: “ I need to properly represent the line” “ Having these items […]
Buyer’s Toolbox Series: Manage Purchase Orders Join me in this Buyer’s Toolbox Series as I cover the tools I used on a regular basis while I was a corporate buyer. Feel free to learn, interpret, and adopt anything that might work for your business! The Inflows As the lead buyer managing a $20m business across […]